Les tendances SEO à suivre 2024

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earch engine optimization (SEO), also known as natural search engine optimization, is a fast-evolving marketing technique. Several SEO trends have been taking place recently, and in this article we will outline the main SEO trends for 2024.

Voice search

Voice search is booming thanks to personal assistants like Siri, Google Assistant and Alexa. Websites will need to optimize their content to respond to users' voice-activated questions, using more natural key phrases and concise answers.

The user experience

Google pays particular attention to user experience. A fast, user-friendly and accessible website is essential to maintain a high ranking in search results. Optimizing loading speed, mobile navigation and accessibility will be priorities in 2024.

Video content

Videos continue to grow in popularity on social media and search engines. Websites that include high-quality video content attract more organic traffic. Optimizing video tags and descriptions is essential.

Website security

Security is a growing concern, and websites that guarantee increased security will benefit from improved rankings. It will be essential to adopt the HTTPS protocol, install SSL certificates and reinforce security practices.

Mobile search

Google is now placing particular emphasis on mobile indexing. To ensure optimal ranking, it is essential that websites are adapted to mobile devices, as more and more searches are carried out on smartphones.

The importance of social networks

The relevance of search rankings will continue to be determined by the impact of social networks. It remains essential for companies to have an active presence on social platforms and to encourage the sharing of their content in order to ensure optimum online visibility.