L’intelligence artificielle générative est elle vraiment un source de plagiat

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ignificant advances in artificial intelligence, particularly with generative models such as GPT-3.5, have had a major impact on content creation in a variety of areas, including marketing. Artificial intelligence has brought many benefits to marketers, covering the generation of visual content as well as the production of text such as blogs and newsletters. However, is AI a potential source of plagiarism?

How generative artificial intelligence works

To answer this question, we need to understand how generative artificial intelligence works. Artificial intelligence, such as GPT-3.5, works using a process called automatic learning. During training, the model is exposed to huge amounts of textual data from the Internet. However, it does not store this data exhaustively. Instead, it extracts patterns, associations and features from natural language

Algorithmic Creativity: Between Originality and the Influence of Data

When given a text to generate, artificial intelligence creates something new based on what it has learned. It uses probabilities to decide on the next word based on the information it has accumulated during training. This means that the text generated is often original in its formulation, although it may be influenced by the styles and themes of the training data.

Vigilance in the face of artificial intelligence: Risks of Reproduction and Bias

However, although the risk of direct plagiarism is low, it is important to note that artificial intelligence can inadvertently reproduce ideas or information present in its training data. Furthermore, it may be influenced by existing biases in this data. This is why it is always advisable to check and credit sources when using content generated by artificial intelligence, especially in contexts where originality and accuracy are crucial.