L'intelligence artificielle redéfinit les tendances émergentes en marketing en 2024

ver the years, the integration of artificial intelligence into marketing seemed a distant prospect, but today it has become an inescapable reality. The impact of artificial intelligence on redefining the global marketing landscape has been spectacular.

In this article, we explore the emerging trends in the use of artificial intelligence in marketing in 2024.

Customer behavior analysis

AI facilitates the analysis of large amounts of data, enabling marketers to understand trends, consumer preferences and buying behavior. This enables more informed decision-making and greater personalisation of marketing campaigns, such as sending personalized emails to each customer

Personalizing the customer experience with AI

AI allows businesses to personalize the user experience based on individual preferences. This can include personalized product recommendations, tailored landing pages and special offers based on past behavior.

The generation of marketing content using AI

The use of artificial intelligence is revolutionizing the creation of marketing content, which used to be exclusively human. From writing simple reports to producing hard-hitting blog posts, AI is becoming an essential contributor to teams. While it does not replace human creativity, it considerably enhances it by making it easier to generate ideas and produce compelling content.

Customer Data Platforms (CDP) Enhanced With AI

Artificial intelligence provides a tool that goes beyond simply collecting customer data, by also interpreting it. AI-enhanced CDPs do just that. They transform raw data into actionable information, providing a clearer picture of your customer base. This deeper understanding is crucial to developing targeted marketing strategies.

The use of AI in email marketing

The digital revolution in marketing is ushering in a new era for email marketing thanks to the integration of artificial intelligence (AI). By reshaping the way in which messages are designed and delivered, AI in e-mail marketing is committed to ensuring optimal presence in the inbox at the most opportune time and tailored passages for each customer. This individualized approach translates into significantly improved engagement and conversion rates.